With over one billion people in Africa, the Fast Moving Consumer Goods (FCMG) market is fast becoming a target market for several organisations to grow their business worth. There is a growing competition in several manufactured products and therefore the need to create strategic and competitive advantage is a key element of market differentiation and capture.
We therefore specialise in developing feasibility studies, business plans, strategic market entry plans, sustainable sales and marketing strategies, policy advice etc for overseas companies interested in the African FMCG market space.
We also specialise in bringing an international dimension to African-based FCMG companies and organisations in terms of international expansion plans, Diaspora target plans, international best practices and sustainable business models as they aspire to become international brands.
Please contact us to request a full brief of the FCMG consulting portfolio and range of products we have special consulting experiences in.